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Cisco Collaboration Partner Adoption Business Workshop (CPA-BW)


Who should attend

  • Partners interested in taking advantage of up to US$100,000 per qualifying deal under the Cisco Collaboration Adoption Incentive Program.
  • Practice Principles, Adoption Services Team Members, Product Sales Specialists and Sales Managers
  • The key to a successful Collaboration Adoption Practice is involving the team members that will:
    • Develop your go-to-market strategy
    • Engage customers to create an Adoption Engagement
    • Execute the Adoption Engagement
    • Measure the success of the program and manage the Cisco incentive claiming process


  • Knowledge of Cisco collaboration products, their functions and how they interact to add value

Course Objectives

  • Leverage new Cisco incentives that will support the development of a Collaboration Adoption Program
  • Learn why Cisco is shifting from hardware-based sales to software and cloud-based solutions
  • Understand the value of driving collaboration adoption activities within your existing customer base
  • Focus on creating compelling solutions focused on your customer’s business outcomes
  • Create the foundation for adoption services you can offer to customers
  • Develop strategies for engaging IT and building relationships with line-of-business decision makers
  • Practice the steps required to prepare for delivering your adoption services to business groups
  • Track and measure the success of your program to build a long-term customer engagement

Course Content

Exclusive to Fast Lane, this business track of the Cisco Collaboration Partner Adoption Go-To-Market Workshop addresses the most important aspects for selling the Cisco’s collaboration portfolio. The key to a successful Collaboration Adoption Practice is to develop your go-to-market strategy around an Adoption Engagement Process that methodically focuses your sales effort for maximum success. From selecting target customers to navigating the decision chain within that organization, this course addresses post project assessment and analytics for implementing best practices in future projects.

Online Training

Duration 2 days

  • US$ 1,650.-
Classroom Training

Duration 2 days

  • Singapore: US$ 1,650.-
  • Cisco Learning Credits: 17 CLC

Currently there are no training dates scheduled for this course.  Enquire a date